Be Generous.  If you are giving a gift to a client, it should make a positive impression.  For instance, if you choose a very small gift, such as a bib – even if it is the cutest bib ever --  your gift will certainly stand out.  But not in a good way!  You never want to give the impression that you have cut corners with gift for a business associate.  Some better ideas include baby gift sets (similar items grouped together such as clothes or layette items) or gift baskets.

Set a Price Range.  For a major client, you may want to give a gift that costs several hundred dollars.  However, most corporate gifts for a new baby probably average around $100, plus shipping and tax.  If you want to give a lavish gift, then purchase a high-end gift basket and add on a gift card for a local baby store.  Your stock will certainly soar!

Don’t Delay.  You should have plenty of notice about the baby’s arrival, so have a gift in mind and purchase it promptly.  If you wait too long, the gift starts to look like an afterthought.  It’s best to seize the moment and make that great impression right away.

Do Your Homework.  Find out if the baby is a boy or a girl.  You want your gift to make a positive impression, but you won’t score any points if you give a frilly dress to a future football player.  If it is possible to learn the baby’s first name, be sure to mention it in the gift card – remember to check the spelling.  “Welcome Baby Brittany.  From, Anderson  Accounting.”

Is There More Than One?   Multiples – especially twins -- are pretty common these days, so you may have to double up or buy one gift that can be used for several babies – such as a collection of fairy tale books or a jumbo diaper bag with matching play-mat.  Since twins are now so common, check online for a great selection of baby gift baskets.  

What About Mom?  The latest gift-giving trend is to give a gift to the new Mother as well as baby.  While it’s not required, if you are really looking to make a big impression this is the way to do it.  A smaller-sized basket filled with bath or spa products is very appropriate – and will be most appreciated.

Include a gift card.  This is especially important if you are buying from a catalog or online.  Make sure that the company will include a gift card for you – otherwise the recipient will never know that you sent the gift.  Make the message to the point, yet personal.  “Dear Todd and Jackie, Congratulations on the birth of your new baby boy!  We wish you much happiness and joy.  From, Alan Paulson and the staff at Jenkins Electronics.”

Don’t Give at the Office.  It is more appropriate to send the baby gift to the person’s home rather than a place of business.  You don’t want to embarrass the person that you are tying to impress, and some people are sensitive about receiving gifts in an office environment.  Having said that, some businesses prohibit their employees from accepting gifts over a certain monetary value.  Better read the fine print if you have a contract – or your wonderful gift might have to be returned.

Getting Credit.  If your gift was sent several weeks ago, but you haven’t heard from the new parents, it’s acceptable to inquire.  But remember that new parents are usually overwhelmed with a new baby in the house, so give them plenty of time before you ask. Then do it in a non-judgmental manner so you don’t make them feel guilty.  “Joe, I’m checking to see how the new baby is settling in?”  Then, casually work in that you had sent a gift and you were wondering if it arrived safely.  Be sure to tell the new Mom or Dad that you don’t need or want a hand-written thank you – this will earn you additional points with the busy parents!